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BEIJING’S resolve is stronger than ever. One clear sign of this is JD.com’s recent initiative, which aims to redirect the focus of Chinese exporters to China’s vast domestic market. In response to the tariff battle with the US, the e-commerce giant has launched a massive 200 billion yuan ($27.4bn) programme to bolster trade within its own borders, tapping into the purchasing power of its 1.4 billion citizens.
JD.com is not alone in this move; Alibaba Group’s Freshippo and the food delivery service Meituan have also stepped up with similar initiatives.
These programmes aren’t just about mitigating losses from US tariffs — they represent a strategic pivot that could ultimately help Chinese companies capture a larger share of the domestic market.
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