BRITISH sales of Tesla electric vehicles continue to plummet following its billionaire owner Elon Musk’s involvement with Donald Trump's presidency and far-right figures in Europe. 

Tesla’s new car sales dropped by nearly 60 per cent to just 987 cars in July, down from 2,462 a year ago, according to the Society of Motor Manufacturers and Traders (SMMT). 

The electric car company has slashed its monthly lease fee in Britain to boost weakening demand, offering discounts of up to 40 per cent to the country’s car leasing companies, citing a lack of storage space due to unsold Tesla vehicles in Britain. 

This follows campaigning in the country and Europe against Mr Musk, who has been forced to tell shareholders to prepare for a “few rough quarters.”

Unite’s national officer for the auto industry Des Quinn said: “Tesla’s reputation with customers is badly damaged.

“Even with big discounts on leasing deals there are still cheaper deals to be done for EV’s as the market for reliable Chinese models like BYD and MG grows, plus even their new models are stale and expensive.”

Tesla was contacted for comment.