Lloyds misled consumers by trying to ‘sell a green story’
A branch of Lloyds Bank on Oxford Street, central London
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LLOYDS Bank misled consumers by advertising its carbon footprint reduction plans while failing to mention its “significant” ongoing financing of fossil fuel companies, a watchdog has ruled.
A LinkedIn post in May highlighted the bank’s commitment to “reducing reliance on fossil fuels” and financing clean energy.
But campaign group Adfree Cities said the ad omitted key details about Lloyds’ financing of carbon-intensive industries.
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