THE competition regulator has launched an inquiry into whether fashion companies Boohoo, Asos and George at Asda are misleading customers with their environmental claims.

The probe from the Competition and Markets Authority (CMA), announced today, will investigate whether the firms are breaking the law by presenting their products as more environmentally friendly than they actually are.

CMA officials said they will examine Boohoo’s “Ready for the Future” range, Asos’s “Responsible Edit” range and “George for Good” after they had reports some of the clothes in these categories do not meet “green” criteria.