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Gifts from The Morning Star
Solidarity in the housework place
SYLVIA HIKINS applauds a polemic against “cleanfluencers” and considers radical alternatives to current inequalities of housework
INSPIRING EXAMPLE: Celebrating the women's strike in Reykjavik, 2006 [Johannes Jansson/CC]

The Return of the Housewife: Why Women are Still Cleaning Up
Emma Casey, Manchester University Press, £19.98

 

EMMA CASEY’s book, The Return of the Housewife, exposes yet another example of how social media is being used to misinform and manipulate.

A reader in sociology at the University of York, Casey strips bare TikTok, Instagram, other digital sources flooded with images of “cleanfluencers” — women cleaning, tidying, putting things right, and linked to the concept of a life of love, contentment, self-care and positive thinking.

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