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Lenders use TV to 'groom' borrowers of the future
Payday lenders are using TV advertising to groom children say MPs
Payday lenders are using TV advertising to groom children into thinking borrowing money is "fun" and "easy" MPs said yesterday.
The business, innovation and skills committee recommended banning payday-lending adverts on programmes aimed at children.
The committee heard evidence from consumer campaigners who warned that "cartoon puppets" used on payday lenders' adverts suggest that taking out a loan can be fun.
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